Website Content
Writing Tips
Short, practical rules for writing content customers actually read.
You don't need to be a copywriter. Follow these few rules and your content will beat most websites.
The five rules
- Say what the customer can do next. Every page should end in an obvious action.
- Use the names customers see in booking. If they book "Wash & Fold", never call it "WF Standard" anywhere.
- Keep paragraphs to two or three sentences. People scan on phones.
- Be specific. "Pickup within Quezon City, Mon-Sat" beats "serving your area with quality solutions".
- Promise only what you can fulfill today. The website is a contract written in advance.
Before and after
Weak: We offer a wide variety of excellent solutions for your needs.
Better: Wash & Fold includes washing, drying, and folding everyday laundry. Choose pickup and delivery where available in your area.
Weak title: Home
Better title: Laundry Services
Better description: Book laundry pickup, cleaning, and delivery services from FortuneServing.
Write it for someone deciding whether to click, and keep it honest to the page.
Tone
Warm, useful, confident. A little personality is welcome; confusion is not.
- Fine: Need clean laundry without the extra errand? Schedule a pickup.
- Too much: Laundry chaos? We shall heroically rescue your socks from doom.
Never publish
- Placeholder text ("lorem ipsum", "TODO", "hours here").
- Internal shorthand, codes, or team nicknames.
- Claims you cannot currently fulfill (services, areas, hours, prices).
- Private details, such as staff personal numbers, customer names, or internal notes.